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At NAREDCO 2025, Vikas Chaturvedi explains why successful real estate projects must move beyond price and location to create distinctive consumer value. Drawing on the rise of digital-first branded land, he shows how a thoughtfully designed buying process can reshape customer confidence, unlock new demand and create entirely new businesses.

Xanadu has partnered with StarOm Sejal for an upcoming luxury residential development in Malad West. The partnership brings together StarOm Sejal’s development vision with Xanadu’s consumer intelligence, product-to-market expertise and strategic execution. As Malad West’s residential market evolves, its established social infrastructure and strong neighbourhood ecosystem create a compelling opportunity for families seeking greater space, privacy and lifestyle value without moving away from familiar surroundings. The collaboration will focus on shaping a differentiated luxury proposition designed to generate sustained demand and build long-term value.

Xanadu Realty has join hands with NVG Group for an upcoming residential development in North Bengaluru. The partnership brings together NVG Group’s deep understanding of the local market with Xanadu’s product-to-market expertise. As North Bengaluru grows through expanding infrastructure, improved connectivity and changing homebuyer aspirations, the alliance will focus on creating a sharply positioned proposition for the development, designed to generate sustained demand and build lasting value.

Xanadu has partnered with Atharva Realty for an upcoming premium residential development in Alibag. The partnership brings together Atharva Realty’s established presence in Alibag and quality-led development philosophy with Xanadu’s market insight and product-to-market expertise across strategy, marketing, distribution and sales. As Alibag evolves beyond its traditional second-home identity into a broader premium residential market, the collaboration will focus on shaping a differentiated proposition, connecting the development with the right homebuyers and driving sustained sales momentum and long-term value.

Xanadu Realty has entered into a strategic alliance with Today Group for an upcoming residential development in Nerul, Navi Mumbai. Combining Today Group’s local legacy with Xanadu’s go-to-market, sales and customer strategy capabilities, the partnership will build market momentum through disciplined execution and a clear understanding of evolving homebuyer aspirations.

Mr. Vikas Chaturvedi shares practical insights on home loans, location choice, approvals, and smart planning before making a real estate decision.

In this fireside chat at NAREDCO Maharashtra's Realtors' Conclave 2025, Mr. Vikas Chaturvedi —, makes the case for why the real estate industry's next frontier isn't the experience centre. It's the transaction layer. Vikas breaks down how Xanadu built Growth Housing — a model that eliminates the traditional sales office, takes the project directly to the customer, and enables home purchases end-to-end without a single site visit.

Xanadu Realty has partnered with Habulus Groups for an upcoming 10-acre residential development in Electronic City, Bengaluru. The partnership combines Habulus Groups’ development experience with Xanadu’s market insight and real estate growth expertise to shape a well-positioned project in one of Bengaluru’s most well-connected and rapidly evolving residential growth corridors.