India’s largest branded land developer announced India’s biggest Pre-market Land Buying Opportunity under the Codename Land of Gold to acquire Gold Class Investment Grade Land at the Gold Coast of Alibaug.
The House of Abhinandan Lodha leaves an indelible mark on Alibaug's glistening sands. Our extraordinary pre-launch establishes a signature collection defined by unmatched personalisation, luxury, and opulence, setting us apart from all competition.
After conducting numerous site visits and comprehensive competition analysis, we discovered that our true advantage lay in the location, complemented by the renowned brand name of The House of Abhinandan Lodha. We discovered our land parcel is in a prime location, attracting industry elites from Bollywood, fashion, and cricket, just 18 minutes from Mandwa Jetty.
The target customers were the crème de la crème of the country who were time-strapped people, and The House of Abhinandan Lodha had leverage here to help them with the smooth landbuying process.
We positioned Alibaug as India's ultimate weekend getaway, supported by Google's endorsement as "The Hamptons of India”. The next step of the strategy as a part of the pre-launch was to create value of these land parcels with the limited information that was available to the customers, and that is how “Land of Gold” came into being.
We awakened the market by announcing The House of Abhinandan Lodha’s entry into Alibaug. The campaign featured “Codename Land of Gold,” the country’s biggest pre-launch land-buying opportunity. Our narrative emphasized the exclusive nature of this golden investment prospect from India’s largest branded land developer. The campaign included an exclusive Channel Partner Meet, followed by The Curtain Raiser, offering benefits for 48 hours, and concluded with the Mop-Up phase. Some noteworthy mentions of the said strategy are appended below:
Digital Takeover
Our digital campaign made waves with 12.5 crore impressions, reaching over 1 crore individuals and generating 5 lakh clicks across social media platforms. We went beyond Facebook and Instagram, leveraging platforms like Inshorts, Money Control, and Times of India for maximum impact.
Address By The Man, The Myth, The Legend Himself - Mr. Abhinandan Lodha
Mr. Abhinandan Lodha, the visionary behind The House of Abhinandan Lodha, personally unveiled our signature development at the channel partner meet. This historic moment solidified our position as an industry pioneer.
Curtain Raiser
During the curtain raiser event, we unveiled exclusive benefits available to our valued customers for a limited window of just 48 hours. The response and interest displayed by our customers were nothing short of extraordinary, surpassing all expectations.
OOH
Our innovative LED campaign in South Mumbai garnered attention and established our brand presence among esteemed residents. The vibrant displays became symbols of distinction, reinforcing our reputation for prestige and luxury.
Our campaign was a blazing success, earning over 100 crores and securing 115+ pre-bookings in under 30 days. It established us as the top address on Alibaug’s Gold Coast, attracting newsmakers from different industries. With a powerful digital blitz and captivating experiential marketing, the response exceeded expectations, leaving everyone in awe.
Xanadu Impact
Since the mall proved to be defunct, we looked for something that had not been explored before and that is we opened Realty for retail investors, and it was a smash hit & mega hit at the same time.
Xanadu Impact
The Verraton’s bungalow development took a back seat due to approvals and a liquidity crunch, which was overcome by repositioning it for the affluent with renowned interior décor and easier buying via pre-EMI possession.
Xanadu Impact
Launched in 2017, the project was experiencing a slow-down in sales cycle, but Ruparel’s ‘Maximum Mumbai’ mission campaign broke the clutter and walked the talk by offering maximum in-city space as it’s USP, which worked wonders among investors and homebuyers.
Xanadu Impact
While the Raunak Group brand has an exceptional track record of impeccable delivery, all we did was tailor the inventory to consumers/investor’s requirements, which over time boosted the Raunak Group to be recognised as Mumbai’s fastest growing Real Estate brand,
Xanadu Impact
Marketing a 100-acre township wasn’t easy but what we knew is, the potential of the aspirational Mumbaikar has no limit, and so we tailored the marketing approach to meet the aspirational Mumbaikar’s vision of luxury and value.
Xanadu Impact
the slow churning development, which stuck to the project to the extent that it became synonymous with the then Adhiraj Samyama. So our rebranding worked towards giving the property a fresh start which coupled with intensive media release and business partner meets worked like a charm.
Xanadu Impact
We leveraged the experience people are missing out in our communication and at our sales experience centre, and the sales took-off.
Xanadu Impact
The villa segment of Real Estate is an aspirational market, and everyone dreams of a better life, which is what we leveraged, and it worked wonders.
Xanadu Impact
The codename-based approach worked well to keep our project in the SPOTLIGHT, focusing on the perfect balance of value and smart home amenities offered.
Xanadu Impact
We marketed this property as being something of great value which is unfairly undervalued, and investors focused on growth came flocking.
Xanadu Impact
With curated amenities not just at the property but all its surrounding, Hadapsar was made a happening location laying the bedrock for the project’s success.
Xanadu Impact
TMGL In May 2022, Xanadu collaborated with a relatively new name in Real Estate – TMGL Living, a new branch of the Tattva-Mittal entity with minimal experience in Real Estate, especially the S&M verticals. The project Skye31 – is a stand-alone tower located in 5-gardens, a plush area between Dadar and Wadala. Business Transformation At...
Xanadu Impact
The 40-acre commercial development needed a facelift, we overcame that by revamping the sales strategy, tackling purchasing challenges & offering better amenities.
Xanadu Impact
Commercial Real Estate struggled with the 12% GST after Covid-19 but we helped sales bounce back by upscaling the products and location rebranding it the Golden mile.
Xanadu Impact
We overcame the negatively perceived location by bringing out its thoughtful planning & development, with crucial amenities that enriched the area, making One Kalyan an uncompromising luxury-cum-value proposition.
Xanadu Impact
Bonito Designs Bonito Designs is a leading interior design firm based in Bengaluru with a legacy of over 10 years of delivering 2500+ outstandingly designed homes. For their Mumbai launch, Xanadu was selected to not only help with their launch but also to double their revenue this year, as compared to last year. Business Transformation...
Xanadu Impact
Not everyone dares to venture into something new, but we believed it would work enough to share in the risks our customers were sceptical of. The assurance we offered our customers through these brand promises paid off with flying colours.
Xanadu Impact
The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.
Xanadu Impact
The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.
Xanadu Impact
The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.
