The House of Abhinandan Lodha was born out of a vision to democratise land in India. We do this by digitising its ownership, making investments simpler and more accessible with world-class amenities that set a benchmark in Real Estate. Since its inception in 2019, the House of Abhinandan Lodha and Xanadu has seen tremendous success so far. In just 18 months together we have pioneered a revolutionary new business model and created a new category in Real Estate. As of today, we have sold over 4.45 million square feet of New Generation Land to 2000 happy customers, most of whom are first-time landowners.
Land has been the oldest asset in existence. Still, land buying for retail investors was very challenging on various fronts, viz. investors didn’t know where to buy land, there were no clear titles and paperwork or the know-how to correctly verify these documents.
These risks didn't end with the purchasing of land, as retail investors struggled with how to hold on to and safeguard their investment long-term.
We identified those parameters which made land buying accessible– determining land which is Safe, Transparent, Liquid, and a Wealth Generating Asset, and leveraged it as our unique selling proposition for retail investors.
A dipstick study helped us understand the buying habits of retail consumers. We learnt that product enhancers - such as land by the sea, and world-class amenities, boosted the potential of commercially viable Real Estate. This led to the development of our Branded Seaside Lifestyle Project called the Isle of Bliss, which was a grand sell-out.
We then moved to address the fears of retail investors who were still sceptical about buying land. We offered them a set of Channel and Consumer Promises, an industry first to ensure peace of mind when buying land from the House of Abhinandan Lodha.
We moved up from traditional Real Estate – with the idea of being more like a real estate wealth bank for our esteemed Real Estate Investors.
We created a new brand strategy with our vision & values-based positioning designed to reach the relevant target audience.
Curated our brand promises based on relevant insights for retail consumers.
We also created a category that focused on the need for land ownership - for Indian consumers.
Despite the potential impact our business performance could face, we created an unmatched set of brand promises
mentioned below that’s now synonymous with our new generation land.
The Promise Of Security
Providing safe possession of the property with price protection through HOABL Best Value Assurance.
The Promise Of Liquidity
We assure emergency liquidation promise while providing a 100% digitally aided resale of this New Generation Land.
The Promise Of Transparency
Our retail investors were secured 100% legitimate documentation along with legal verification.
The Promise Of Wealth
Our Capital Protection with assured resale, digital liquidation and swapping of assets helps customers with long-term intergenerational wealth.
Not everyone dares to venture into something new, but we believed it would work enough to share in the risks our customers were sceptical of. The assurance we offered our customers through these brand promises paid off with flying colours.
Xanadu Impact
Since the mall proved to be defunct, we looked for something that had not been explored before and that is we opened Realty for retail investors, and it was a smash hit & mega hit at the same time.
Xanadu Impact
The Verraton’s bungalow development took a back seat due to approvals and a liquidity crunch, which was overcome by repositioning it for the affluent with renowned interior décor and easier buying via pre-EMI possession.
Xanadu Impact
Launched in 2017, the project was experiencing a slow-down in sales cycle, but Ruparel’s ‘Maximum Mumbai’ mission campaign broke the clutter and walked the talk by offering maximum in-city space as it’s USP, which worked wonders among investors and homebuyers.
Xanadu Impact
While the Raunak Group brand has an exceptional track record of impeccable delivery, all we did was tailor the inventory to consumers/investor’s requirements, which over time boosted the Raunak Group to be recognised as Mumbai’s fastest growing Real Estate brand,
Xanadu Impact
Marketing a 100-acre township wasn’t easy but what we knew is, the potential of the aspirational Mumbaikar has no limit, and so we tailored the marketing approach to meet the aspirational Mumbaikar’s vision of luxury and value.
Xanadu Impact
the slow churning development, which stuck to the project to the extent that it became synonymous with the then Adhiraj Samyama. So our rebranding worked towards giving the property a fresh start which coupled with intensive media release and business partner meets worked like a charm.
Xanadu Impact
We leveraged the experience people are missing out in our communication and at our sales experience centre, and the sales took-off.
Xanadu Impact
The villa segment of Real Estate is an aspirational market, and everyone dreams of a better life, which is what we leveraged, and it worked wonders.
Xanadu Impact
The codename-based approach worked well to keep our project in the SPOTLIGHT, focusing on the perfect balance of value and smart home amenities offered.
Xanadu Impact
We marketed this property as being something of great value which is unfairly undervalued, and investors focused on growth came flocking.
Xanadu Impact
With curated amenities not just at the property but all its surrounding, Hadapsar was made a happening location laying the bedrock for the project’s success.
Xanadu Impact
TMGL In May 2022, Xanadu collaborated with a relatively new name in Real Estate – TMGL Living, a new branch of the Tattva-Mittal entity with minimal experience in Real Estate, especially the S&M verticals. The project Skye31 – is a stand-alone tower located in 5-gardens, a plush area between Dadar and Wadala. Business Transformation At...
Xanadu Impact
The 40-acre commercial development needed a facelift, we overcame that by revamping the sales strategy, tackling purchasing challenges & offering better amenities.
Xanadu Impact
Commercial Real Estate struggled with the 12% GST after Covid-19 but we helped sales bounce back by upscaling the products and location rebranding it the Golden mile.
Xanadu Impact
We overcame the negatively perceived location by bringing out its thoughtful planning & development, with crucial amenities that enriched the area, making One Kalyan an uncompromising luxury-cum-value proposition.
Xanadu Impact
Bonito Designs Bonito Designs is a leading interior design firm based in Bengaluru with a legacy of over 10 years of delivering 2500+ outstandingly designed homes. For their Mumbai launch, Xanadu was selected to not only help with their launch but also to double their revenue this year, as compared to last year. Business Transformation...
Xanadu Impact
Not everyone dares to venture into something new, but we believed it would work enough to share in the risks our customers were sceptical of. The assurance we offered our customers through these brand promises paid off with flying colours.
Xanadu Impact
The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.
Xanadu Impact
The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.
Xanadu Impact
The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.
