India’s First Progressive Housing Development
Neptune Ramrajya is a residential project developed by the Neptune Group under India’s biggest progressive housing allotment scheme. The 1-2 bed progressive homes at an incredible price tag starting from Rs. 26.9 lakh with first of its kind Real Estate Small Investment Plan.
Fast tracking A 100-acre 10000+ homes property
To introduce a 100-acre land parcel in Kalyan-Ambivali to all Mumbai Real Estate buyers Sell 2500+ units setting up development of 10,000+ homes.
All eyes on the progressive Mumbaikar
This development revolved around the needs of Mumbaikars who chose to be progressive in everything they did in their lives. This theme became central to our project, and we married it with the business requirement. The idea was to capture the aspirations, dreams, and notion of ‘The progressive Mumbaikars’.
Capturing the Mumbaikar’s Aspirations
This development revolved around the needs of Mumbaikars who chose to be progressive in everything they did in their lives. This theme became central to our project, and we married it with the business requirement. The idea was to capture the aspirations, dreams, and notion of The progressive Mumbaikars.
Customer Insight: Qualitative research to understand the Day-In-Life-Of the customers, their aspirations, reasons to buy a home to create 31 touchpoints to reach customers Perfect product strategy: Smartly designed 1 & 2-bed residences in 22-storey towers designed to create a new category of homes and help families to upgrade to 2 bedroom homes as well easily.
Conquering individual markets: We divided the complete Mumbai market into small pockets and built the hypothesis for customers and their reasons (in every pocket) to invest in this project.
Expanding the location story: We made Kalyan-Ambivali relevant for every kind of potential home buyer in Mumbai. We created a wholesome story starting with the ready eco-system of an upcoming smart city & the possibilities of the future with 6-mega projects that would transform the real estate landscape. To make it profound, we did a drone shoot right from Dadar station to show that it takes 1hr precisely by a fast train to reach Ramrajya Mumbai real estate.
Solve the issue of inertia: With an innovative approach to host the launch at MCHI in BKC, the launch opened up for the entire Mumbai, and it showed results
The Aspirational Mumbaikar Mantra
Progress Is The Aspirational Mumbaikar’s Mantra
To convey the message of progress, we partnered with the epitome of progress: Ms. Madhuri Dixit Nene as the brand voice, which connected with the customers at an emotional level, and gave an impetus to the business.
Fashioned the story of Progress on the internet
Built on #IAmProgressiveMumbaikar with the approach of MHADA lottery but making it assured – we created Progressive Housing Allotment Scheme, which opened the launch for 20 lac Mumbai families – 20 lac families
New channel creation
The mammoth distribution effort with 5000+ real estate channel partners and the creation of 200+ new partners such as LIC agents, shop owners, etc. made sure that we reach as many Mumbaikars and Indians as possible across the globe.
One of the most extensive RE campaigns
Reached 43 lac individuals at least once and 39 lac individuals thrice!
An unprecedented Direct Sales Effort with Tele-marketing, SMS & Digital marketing across MMR, NRI, and OS markets. Resultantly created 67000+ leads & 314 bookings on online booking platforms and received 300 applications from the rest of India and 100 from NRI markets
An easy-to-own buying opportunity
With just INR 27000 as the booking amount and no payment till possession, the financial solution became a lucrative opportunity for many. Combined with easy EMIs, post possession was used as a concept of starting one’s own Real Estate – SIP!
The Task Was Big But The Solution Was Bigger
Marketing a 100-acre township wasn’t easy but what we knew is, the potential of the aspirational Mumbaikar has no limit, and so we tailored the marketing approach to meet the aspirational Mumbaikar’s vision of luxury and value.
Xanadu Impact
Since the mall proved to be defunct, we looked for something that had not been explored before and that is we opened Realty for retail investors, and it was a smash hit & mega hit at the same time.
Xanadu Impact
The Verraton’s bungalow development took a back seat due to approvals and a liquidity crunch, which was overcome by repositioning it for the affluent with renowned interior décor and easier buying via pre-EMI possession.
Xanadu Impact
Launched in 2017, the project was experiencing a slow-down in sales cycle, but Ruparel’s ‘Maximum Mumbai’ mission campaign broke the clutter and walked the talk by offering maximum in-city space as it’s USP, which worked wonders among investors and homebuyers.
Xanadu Impact
While the Raunak Group brand has an exceptional track record of impeccable delivery, all we did was tailor the inventory to consumers/investor’s requirements, which over time boosted the Raunak Group to be recognised as Mumbai’s fastest growing Real Estate brand,
Xanadu Impact
Marketing a 100-acre township wasn’t easy but what we knew is, the potential of the aspirational Mumbaikar has no limit, and so we tailored the marketing approach to meet the aspirational Mumbaikar’s vision of luxury and value.
Xanadu Impact
the slow churning development, which stuck to the project to the extent that it became synonymous with the then Adhiraj Samyama. So our rebranding worked towards giving the property a fresh start which coupled with intensive media release and business partner meets worked like a charm.
Xanadu Impact
We leveraged the experience people are missing out in our communication and at our sales experience centre, and the sales took-off.
Xanadu Impact
The villa segment of Real Estate is an aspirational market, and everyone dreams of a better life, which is what we leveraged, and it worked wonders.
Xanadu Impact
The codename-based approach worked well to keep our project in the SPOTLIGHT, focusing on the perfect balance of value and smart home amenities offered.
Xanadu Impact
We marketed this property as being something of great value which is unfairly undervalued, and investors focused on growth came flocking.
Xanadu Impact
With curated amenities not just at the property but all its surrounding, Hadapsar was made a happening location laying the bedrock for the project’s success.
Xanadu Impact
TMGL In May 2022, Xanadu collaborated with a relatively new name in Real Estate – TMGL Living, a new branch of the Tattva-Mittal entity with minimal experience in Real Estate, especially the S&M verticals. The project Skye31 – is a stand-alone tower located in 5-gardens, a plush area between Dadar and Wadala. Business Transformation At...
Xanadu Impact
The 40-acre commercial development needed a facelift, we overcame that by revamping the sales strategy, tackling purchasing challenges & offering better amenities.
Xanadu Impact
Commercial Real Estate struggled with the 12% GST after Covid-19 but we helped sales bounce back by upscaling the products and location rebranding it the Golden mile.
Xanadu Impact
We overcame the negatively perceived location by bringing out its thoughtful planning & development, with crucial amenities that enriched the area, making One Kalyan an uncompromising luxury-cum-value proposition.
Xanadu Impact
Bonito Designs Bonito Designs is a leading interior design firm based in Bengaluru with a legacy of over 10 years of delivering 2500+ outstandingly designed homes. For their Mumbai launch, Xanadu was selected to not only help with their launch but also to double their revenue this year, as compared to last year. Business Transformation...
Xanadu Impact
Not everyone dares to venture into something new, but we believed it would work enough to share in the risks our customers were sceptical of. The assurance we offered our customers through these brand promises paid off with flying colours.
Xanadu Impact
The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.
Xanadu Impact
The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.
Xanadu Impact
The campaign introduced the concept of BRANDED LAND for the first time in Goa by introducing India’s most valued Villa estates. We created value in the product and location by analysing the correct consumer and giving them what they need.
